- Name : Dream Perfect Regime
- Other : DPR
- Status : In activity
- Genres : Visual and Musical production in Hip-Hop, Rap, R&B and Pop
Collective's Social Network
Dream Perfect Regime, commonly known as DPR is a collective composed of artists working on several audio-visual fields. As his name suggests it, the rapper DPR LIVE is a member of the crew as well, and, together they are trying to give a new dynamic to the Korean musical scene.
Members united by a common will to go beyond the boundaries of creation
To explain for what DPR stands, the best would probably be to come back to the explanation DPR LIVE gave in an interview for Billboard in March 2018:
“We’re perfecting our dreams, it’s a regime; we’re coming up to take over”
In this way, an interpretation could be that the crew is trying is very best to fulfil his dream, ceaselessly overcoming the limit of their imagination; like a mantra, their aim is to overwhelm the music world and we even could say, the creation one.
However, to understand better the origins of that overflowing ambition, it’s important to know how the crew had been created.
Then, DPR consists of seven people (8 if we count Lee Sung-Joo aka Jimmy Cline aka DPR CLINE who is none other than Hong DaBin aka DPR LIVE’s cousin; if I didn’t made a mistake…if there is one, don’t hesitate to tell us!) specialized in fields ranging from marketing to production. It’s in 2015 that the crew took the shape we know today, but his roots are going way back.
One could say that DPR is first and foremost a friendship story. The story of DPR IAN (or Christian Yu, real name Yu Barom – visual director) and DPR LIVE. Both would have met in Seoul around 2013 even 2011 – or even sooner – and they would have immediately become friends. You can find some videos of IAN and LIVE from back at that time in YouTube. One of Christian Yu’s passion being breakdancing, Hong DaBin was thus on some of his freestyles’ videos.
Afterwards IAN met DPR REM (Scott Kim – creative director/executive producer) who joined the duo. And, little by little the four other members joined the trio. One of the latest to join the crew being DPR CREAM (real name Kim Kyung-Mo – musical producer).
Happened by accident, those meeting had led to the creation of one of the most creative crew in the Korean musical scene, if not global; so much the crew is innovating in both a musical and visual scale. Notwithstanding, their history is all the more impressive as knowing they started out with nothing, nothing except belief.
“We all happened to meet by chance if you think about it. A bunch of kids, who grew up in all corners of the world; somehow met up in Seoul and eventually came together to do what we do now as DPR.”
DPR LIVE for Billboard, January 2018
As DPR LIVE often explained it in interview, the crew didn’t have a lot of money back at their beginning. In order to have all the material and everything they needed; for around two years DPR REM and DPR IAN had been offering their services as a visual production team to other artists such as Wake Me Up by Taeyang from BIGBANG, HOLUP! By BOBBY from IKON or even the BODY M/V by MINO from WINNER and so on.
“For a good two years, DPR REM and DPR IAN busted their asses shooting materials for other artists in order to help fund any and all our projects during that time”
DPR LIVE for Billboard, January 2018
To sum up, before they could truly launch them into their own projects, the crew’s members took advantage of this few years working for others by learning more about the functioning of the Korean musical scene but it had first and foremost been an chance to improve their technique.
A lightening progression
In this way, it’s in 2015 with the track TILL I DIE, first released on SoundCloud in July 27th, 2015, and then in August 22nd of the same year for the M/V that the crew members had finally been able to dedicate themselves to their own projects. It’s worth noting that it’s seemingly after the TILL I DIE release that DPR CREAM, originally from the LAYBACKSOUND group, had met the collective members and joined them a little while after. We’ll only talk briefly about all of their productions since we’ve detailed them in DPR LIVE’s article.
This M/V is followed by the now classic EUNG FREESTYLE which gave the opportunity to the crew to get visibility but also to establish its reputation professionally. Through the EUNG FREESTYLE they wanted to show the world all the extent of the Korean rappers’ skills.
As we already said it in LIVE’s article, in 2015 the KHipHop didn’t have as much influence as nowadays, and we can say that, through this project, the crew truly displayed a master stroke.
The recipe behind that now reference of the KHipHop?
For those who don’t know it yet, we could say that the EUNG FREESTYLE is kind of an adaptation of the mmm Freestyle by the Hott Headzz crew. The Groovy Room’s producers reworked the original instrumental and it’s obviously Sik-K, PUNCHNELLO, Owen Ovadoz, Flowsik and DPR LIVE that can be heard on the track. Concerning the visual, once again it’s the DPR team which took care of it.
Speaking of the M/V, the rappers can be seen drinking in it and let’s say that, according to an interview of Owen Ovadoz, it wasn’t water!
But let’s get back to the topic, after this the crew had unveiled three projects. The GOD BLESS M/V with the participation of PUNCHNELLO in June 1st, 2016, and the THIRST one in June 26th with, this time, LAYBACKSOUND or DPR CREAM’s group at the instrumental. DPR LIVE also released the track Dream Perfect in June 22nd, 2016.
Three projects in total before unveiling the EP Coming To You Live in March 15th, 2017. This project had required more than a year of work as it was the occasion to mark the official debut of the rapper DPR LIVE. And also, because in addition of DPR LIVE, seven other artists had been working on the project. Crush, Loco, Jay Park, Dean, Kim Hyo-Eun, G2 and Dumbfoundead are also present on Coming To You Live; big names in the Korean urban scene to make it short.
For that matter, LIVE explained that if those collaborations had been possible it’s because of the reputation IAN and REM earned by working for other artists but also thanks to the EUNG FREESTYLE (Ed: This time again, you’ll find more information on the EP and its collaborations on DPR LIVE’s article). Cheese N Wine, Laputa, Know Me, the Interlude and To Myself were produced by DPR CREAM.
In June the crew had the opportunity to produce an ad for NIKE, Just Dream It with, of course, LIVE.
However, 2017 didn’t end here for the crew since DPR LIVE had finished the year with, that time, a solo project: Her, unveiled in December 7th. The EP consists of five tracks including three M/V: Jasmine, Text Me and Martini Blue.
This relentless work is rewarded by a N°8 rank at the Billboard’s World Album Chart; but more generally, those series of success had also allowed the team to have his own production studio. It’s especially meaningful as, like LIVE sometimes explains in interviews, at their debut DPR didn’t have an official place to meet. In order to work they used to meet each other in coffee shop or also karaoke rooms (Ed: For those who would might not be familiar with Korean culture, we have to precise that Karaoke in South Korea are private room that you could book for a group, it’s not a collective space like it’s for us Westerners; but it’s also a place where you can frequently meet).
And finally; the latest project of the crew, the Playlist M/V released in June 12th, 2018, which is kind of standing out from their previous projects. A project such as Playlist was risk taking especially because of the track structure which can be divided in three different atmospheres. However, CREAM’s strength was to give a global consistence to the track. They outdid themselves as well with the M/V, M/V in which CLINE and CREAM are by the way taking part.
Moreover, LIVE had also been on several collaborations which there is not doubts the crew had one way or another taken part to, like Loco’s M/V Movie Shoot for instance; this time again you’ll find everything related to it in DPR LIVE’s article.
2018 also had its share of achievements with the 2018 CTYL TOUR or DPR LIVE and the collective’s very first world tour in more than 20 cities all around the world (Eli’s Note: if you’re interested about it I shared my own experience of Paris concert here).
The 2018 CTYL TOUR it’s a real achievement since organizing this kind of world tour takes times and even artists with a lot of resources and a more comfortable situation don’t necessarily take that kind of risk or not with as much dates. But also, because it was the occasion for the crew to finally put a face to their audience, to share, for an evening, with people who supported them in their approach.
It’s exactly why the crew wanted to perform so much dates in the first place, no matter the physical involvement it could have required as DPR REM said.
“We really tried to include as many cities as we cold in this tour. It is a world tour and we wanted to hit as many cities as we could, even despite our physical health or whatever. We really wanted to make the time and effort to get to any place that really knows us or wants us.”
DPR REM for Rolling Stone India, October 2018
However, they had been limited by some organisation and logistics restriction and thus couldn’t go to Hispanic countries, South Africa or even India. De facto, REM added in an interview that this World Tour wasn’t the last one at all and they were definitely going to do their best to organise tours with every time more dates and destinations.
This gratitude towards their audience is, indeed, a recurring topic in the crew’s speech and, it’s with that in mind they developed the World Tour. More than a simple performance, DPR wanted to deliver an unforgettable show for their fans; an experience they’ll remember, a friendly moment, almost like an evening with friends, a family reunion.
“I don’t want our tour to just be your typical ‘show’ or ‘performance.’ I want fans to gear up for an actual party- a family reunion. Anybody that supports DPR knows up front that our culture goes hand in hand with family.”
LIVE for Rolling Stone India, October 2018
A collective united by passion
When one realizes the extent of what Dream Perfect Regime succeeded to accomplish in such a short time, none can fail to be impressed seeing the humility the crew members are showing.
DPR’s creative process is before anything else fuelled with passion. If all members have more or less specific function among the crew, in fine, everyone is involved in all the production’s steps. As LIVE explained in an interview dated from March 2017 for HIPHOPKR, the crew members are spending most of their time together, talking, exchanging ideas, concepts; giving new suggestions. Then, each elements of their projects is the result of a combination of the identity/influence of each members.
The Members have forged links so strong that it would have increased their work efficiency; however, on the other hand, they are now finding it difficult to think about extending their team as they are used exclusively working together. More than a collective, DPR is above all a group of friends animated by the same passion.
In this way, from dreams of success in coffee shops to a sold-out World Tour, things became almost unreal for the team which had to face that new popularity.
“Everything is just still so surreal for us. It’s not like we’ve done this in a past life or we had experience in other entertainment companies. This is all ‘Do It Yourself’, like DIY”
DPR REM for Rolling Stone India, October 2018
Yet, despite everything the crew doesn’t let himself hijacked to their first goal. If it’s great to be successful, they first and foremost want to produce quality content.
“For us, this isn’t really a ‘business’. Yeah, we want to be successful and all that, but more so, we want to do anything and everything we can think of to the highest quality.”
DPR LIVE for i-D.Vice, September 2018
As a consequence, regarding future, the crew hopes to keep overcoming the audience’s expectations and more generally those of the musical industry, but also may be inspiring a new artistic warmth.
“There aren’t that many teams like us in Korea and for that reason, it’d be really dope if we could almost set a benchmark or an example for the next up-and-coming generation of creatives to think outside the box and really learn to DIY.”
DPR LIVE for Billboard, January 2018
Korea Joongang Daily
Rolling Stone India
About the member
Some other from Twitter @dprpics & tumblr https://k-hiphop-trash.tumblr.com/post/161316752863/dpr-facts-profile
Rapper / Compositor
DPR LIVE, real name Hong DaBin, is a South-Korean rapper member of the Dream Perfect Regime collective. His career started in 2015 with the track TILL I DIE and since then, he has been achieving success after success, his and the crew’s talent are even recognized by artists such as Dumbfoundead, Jessi and others. In the space of 3 years DPR LIVE has established itself as one of the major artists of the Korean urban scene. More on his personal Article !!
DPR IAN, real name Yu Barom but also known as Christian Yu was born in September 6th, 1990, and grew up in Sydney, Australia. Some of you might already know him under the nickname Rome as he used to be member of the boysband C-CLOWN in activity from July 2012 to October 2015. More generally, IAN is often described as a creative genius when it comes to visual production. And it’s true the artist had the opportunity to show how talented he is thanks to LIVE M/Vs as he’s the visual director of the crew but also through projects for other artists’: BORDERS by Amber Liu, COULD YOU BE MINE by PHANTOM, HOLUP! by BOBBY, BODY by MINO, Movie Shoot by Loco or even WAKE ME UP by Taeyang.
creative director / executive producer
DPR REM, real name Scott Kim was born in February 21st, 1992, and grew up in New York. It’s around 2011/2012 that he went for the first time in South Korea and that he met for instance, the artist Amber Liu, also known to be a member of the girlsband f(x). Together they later created the show WhatthePineapple and it is during that timeframe REM made IAN’s acquaintance and they are going to start DPR’s journey. It’s worth noting that Amber Liu would also have contributed to the crew creation, or at least she suggested it in a video dated from August 2015 on her channel WhatthePineapple. One thing is sure in any case, it’s that the crew had produced her BORDERS M/V. Anyway, today REM is none other than the creative director / executive producer of the crew that is to say everything related to management and so on.
DPR CREAM, real name Kim Kyung-Mo was born and raised in South Korea. It’s with the group LAYBACKSOUND that CREAM would have debuted music in 2012 alongside Han-Gyeol and U-Turn who later left the group. CREAM was already in charge of the instrumentals, but he was also singing from time to time. He would have joined the crew around 2015 after the release of the track TILL I DIE. Among others, it’s LAYBACKSOUND which made the beat of the LIVE’s track THIRST. The crew would still be in activity, but CREAM is now DPR musical producer. CREAM is behind the Cheese N Wine, Laputa, Know Me, the Interlude and To Myself productions from the Coming To You Live EP; but he as well produced for instance Martini Blue and Text Me from Her EP or even the single Playlist. CREAM is especially known for his skills as a pianist and his overflowing creativity.
DPR LIVE/Hong Dabin's Cousin | 1rst Supporter | Please and Playlist MVs emblematic figure
DPR CLINE, real name Lee Sung-Joo also known as Jimmy Cline was born in April 29th and he’s LIVE/Hong Da-Bin’s cousin. You can see him on Please and Playlist M/Vs.
He was born in March 27th